Personal experiences are more memorable. Integrating multisensory experiences, such as visual aesthetics, sounds, tastes, and scents, is essential.
Designing with Purpose
As the name suggests, design with purpose is about crafting meaningful experiences for people and communities. This approach is increasingly important to the UX world, where there’s a growing movement called “UX for Good.” It encourages designers like Adam Kimmel to use their skills and expertise to address social issues that are beyond the scope of a single company or client.
For example, if you’re an artist, your purpose may be to bring beauty and reflection to the world through your work. Likewise, the husband and wife duo revolutionized modern furniture with one goal in mind—to make lives better.
Getting to your purpose requires self-reflection, new perspectives, and taking action. Start by testing your ideas and getting real-world experience to help refine them. For instance, if you’re passionate about food insecurity, you can volunteer at a local food bank to gain insights and test your goals. Then, you can iterate and evolve your purpose to impact society more.
Designing with People in Mind
Anyone who makes decisions about space uses tools to implement those decisions and influences the result is a designer. Whether that’s working on an assembly line, preparing a meal, or creating a website.
It’s essential to spend time discovering your why to recognize bestsellers. Start with Why, find the reason that drives your design decisions, and use it to continue through the tough times as you iterate and reiterate your plan.
Keeping the purpose in mind will help you focus on your vision and create meaningful experiences for people. It will also help you identify the problems that need solving and find solutions that impact people and communities. Creating these connections will help you to grow and build trust, ultimately allowing you to make a difference for your customers. This is the true power of design.
Designing with the Future in Mind
Foresight professionals increasingly seek to expand their methods to bake future thinking into the design process. This shift is reflected in the growing number of individuals and organizations building new frameworks, methods, and tools that help designers and design-adjacent professionals apply a longer-term perspective.
Whether designing an office for lifelong residential comfort or a cashier-less grocery store, it is essential to consider the implications of your design decisions in the future. In this way, you can create a more resilient strategy ready to adapt to change and stay relevant into the future.
Spend time finding your why – this will be your design’s living, breathing core. Then, build on that purpose. It will guide you through your process and inspire you to continue improving, whatever those may be. The results will be designs that are on purpose, with meaning and value for the people who use them.
Designing with the Past in Mind
One of the most important things to remember when designing experience is how they connect with your audience’s past. It can be done in many ways, like using visuals that evoke nostalgia or designing interactions that mimic traditional experiences (like turning pages in a book).
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For example, when Instagram launched its Polaroid-inspired filters, it tapped into people’s sentimental attachment to physical photos when digital became increasingly dominant. By doing this, they created a nostalgic user experience that was unique to their platform and boosted.
